Our Story

Alex Beene, the founder of Wisely Optimize, is an Instructor of Analytics at Lipscomb University.

Alex has spent almost a decade combining basketball analytics with coaching & front office insights to help teams achieve greatness. From serving as a Head Coach in the CIBACOPA in Mexico and winning the first playoff series in franchise history, to interning in NBA front offices for the Indiana Pacers and Sacramento Kings, Alex has always sought to bridge the gap between data and impactful decision-making.

His journey began as a high school coach and evolved through roles in professional basketball, including serving as an Assistant Coach, Analytics, for the Raptors 905 and volunteering on-site with the Memphis Tigers during their NIT Championship run. Alex began his professional basketball career in the business office of the Oklahoma City Thunder, spent four seasons providing analytical consulting for college coaches, and now combines his passion for teaching and basketball to create tools that empower coaches with actionable insights.

Alex brings this definition of success to every team he helps: “Peace of mind, having been fully surrendered to Jesus and present with people, giving 100% 100% of the time”.

Our Mission

To provide the world’s best combination of basketball analytics and actionable takeaways for coaches.