Senior Basketball Software Engineer

David Simmerman

David brings over a decade of software engineering experience and a lifelong love of the game to the Wisely Optimize team — and the platform coaches use every day is better for it.

He started programming at 12 years old, building game servers with friends and teaching himself new languages along the way. That self-driven curiosity carried him into a nearly five-year run at XGen AI, an AI startup powering product recommendation and search engines for enterprise e-commerce brands. There, David grew from Integrations Developer all the way to Director of Frontend Development — leading the team that transformed a complex AI engine into a platform that non-technical users could configure, train, and deploy without sacrificing capability. Along the way, he partnered with globally recognized brands including Gucci, Sonos, Valentino, and Coach.

But basketball was always in the background. Rooted in a tradition of watching every March Madness game with his dad, David's passion for the sport eventually became a technical pursuit — independently building analytics tools that proved his instincts long before Wisely Optimize came calling.

That intersection of elite engineering and genuine basketball obsession made Wisely Optimize a natural fit. Since joining, David has helped turn complex data into something coaches can actually use — making the platform faster, smarter, and more intuitive at every level.